Independent publishing for writers and journalists everywhere
Suru is an AI reporting assistant that turns your interviews, notes and photos into checked, ready-to-edit & published journalism
What makes Suru different
Built for quality journalism
Suru does the drudgery
Record a conversation or share rough notes. Suru transcribes, drafts and formats while you concentrate on the reporting.
Checked before you publish
Every draft runs through an AI journalism check for sourcing, neutrality and verifiable facts. You review every finding.
Human ownership of every word
Real names, disclosed editorial ownership and a signed public charter make clear who stands behind the journalism.
Inside Suru
AI that makes you a better journalist
The Workspace
Easily capture and manage stories
Ready-to-publish nudges, capture in one tap, every story tracked.
Your publication
Publish under your own identity
Build a recognisable masthead on your included Suru address. Max publishers can connect a custom domain, run more than one publication from the same account, and make every story unmistakably theirs.
Independent local reporting
The Sandoval Sentinel
Edited by James Sandoval
Your name, masthead and editorial ownership are public on every address
Source interviews
Interview anyone, anywhere
Send a source a private link and they answer your questions in writing or by voice, in their own time. Suru transcribes their answers and drafts the story from what they actually said.
You asked
What made you bring a Bermuda fashion pop-up to Hackney Wick?
Meagan answered by voice · transcribed
"I grew up ten minutes from here. The community shaped everything I design, so the first shop had to be here…"
Journo Check
AI journalism check
Every draft reviewed before publish, incl. sourcing, neutrality and verifiability flagged inline, the way an editor would mark up a galley proof.
The draft is factually consistent but lacks attribution and requires confirmation of the date and location.
Newsroom teams
Bring in editors and contributors
On Max, invite your team with Owner, Editor and Contributor roles. Contributors draft privately and request review when they're ready; editors and owners publish. Unlimited seats, no shared logins.
The Sandoval Sentinel
Newsroom team · unlimited seats on Max
James Sandoval
Publishes, manages billing
Priya Nair
Reviews & publishes team drafts
Tom Okafor
Drafts privately · requests review
Integrations
Suru works where you work
Bring recordings and transcripts from Pocket, Claude or ChatGPT into Suru. Turn source material into a draft, run the journalism check, then edit and publish in your newsroom.
One connected workflow
Powered by MCP
Pocket or notes
Your source material
Claude or ChatGPT
Your chosen assistant
Suru draft
In your newsroom
Journalism check
Ready for your review
Editorial charter
Rules of the road that matter
Every publisher signs the Suru Editorial Charter — modelled on NYT, Guardian, and Reuters practice. A framework, not a rulebook.
Read the charter →Designed for independent reporters — and their teams
You cover a borough, a city, or a neighbourhood. You have no dev team, no editorial support, and no time to become a digital marketing expert. Suru handles everything else — and when your publication grows, editors and contributors can join your newsroom with their own logins and roles.
Get Started FreeThe hyperlocal founder
Left a regional paper to start their own coverage of the borough they grew up in. Needs a platform that matches their editorial standards.
The neighbourhood insider
Attends every council meeting, knows every local business owner. Has the stories but not the tools. Suru is the missing piece.
The specialist reporter
Covers a niche, an industry, or an issue they know inside out — and wants to publish under their own masthead without becoming a web developer. Suru lets them focus on the reporting.
The two-or-three-person team
A founder plus a couple of contributors sharing one masthead. Contributors file drafts privately, an editor reviews and publishes — no shared passwords, no lost copy.