01
Editorial Charter
Every publisher publicly commits to standards for accuracy, independence, fairness and corrections.
The Suru position
AI for quality journalism
Suru does the drudgery. Human's own the stories.
The problem is not AI
The problem is unaccountable AI
AI can flood the world with anonymous, unverified content. It can also give a local reporter the practical support once provided by a much larger newsroom.
Suru is built for the second future. It removes the friction between witnessing something important and publishing it well, without removing the person responsible for the journalism.
What Suru does
More time for reporting
Transcribe
Turn interviews and field recordings into workable source material.
Draft
Shape notes, recordings and images into a structured first draft.
Check
Flag sourcing, neutrality and verifiability issues before publication.
Translate
Help publishers reach readers in more than one language.
Repurpose
Adapt finished reporting for newsletters and other channels.
What Suru never does
The human stays in charge
Publish
Only the publisher decides when a story is ready to go live.
Own the byline
Every story belongs to the real person who stands behind it.
Hide its involvement
Material AI assistance is disclosed to readers.
Replace judgement
Suru advises. The publisher makes every editorial decision.
How AI earns trust
Disclosed AI. Signed charter. Real names.
02
Real names
No anonymous publishers. Readers know the real person reporting and editing the story.
03
Public ownership
Every publication states who owns its editorial decisions. Responsibility cannot be outsourced to a machine.
The alternative to AI slop isn't no AI. It's accountable AI.