About Suru

Independent journalism publishing platform

Suru is an independent publishing platform for solo writers, beat reporters, and independent journalists.

Suru was born at a Lovable vibe coding event in London in April 2026, where the bones of something special came together in a single day.

Suru is a seamless set of workflows that turns anyone with a phone and a passion for a beat — a neighbourhood, an industry, an issue, anything really — into a productive independent journalist and publisher.

In a world awash in epic volumes of noise and nonsense, Suru helps to produce high quality content, and incredibly fast.

AI is not the threat to journalism. Unaccountable, undisclosed AI is. Suru is built on the opposite: AI assistance is disclosed, every publisher uses their real name, editorial ownership is public, and every publication is underpinned by the Suru Editorial Charter.

Designed for solo journalists, community reporters, independent writers, and local media entrepreneurs who take their audiences seriously, Suru combines a mobile-first capture tool, an AI drafting assistant, and a journalism standards framework so anyone can go from a moment or conversation to a published story in less than 10 minutes.

If you value quality content and journalism, Suru is for you.

Suru is Japanese for to do or to make.

Get out there and do, and make a difference.

Suru Founder,
James Sandoval
LinkedIn · X

Key facts

Category
Independent publishing platform and reporting pipeline
Built by
James Sandoval (LinkedIn, X)
Founded
April 2026, London
Parent
DoublePortrait Capital & Labs
Website
suru.cc
Who it is for
Solo writers, beat reporters, community and local journalists, and niche independent publications
Core workflows
Mobile-first field capture and transcription, AI drafting assistant, journalism integrity check, publishing under your own masthead on a Suru subdomain or custom domain
Editorial standards
Suru Editorial Charter, real-name human bylines, disclosed AI assistance, integrity scoring for sourcing, neutrality and verifiability
Plans
Publisher Free and Publisher Max, plus reader backing for publishers on Max